Who We Are

1:1 Support | Strategy First

From Scratch Digital is based in Hervey Bay and we help businesses grow with website design, practical SEO and social media advertising that’s built around real enquiries.

We Build The Foundations For Real Growth

From Scratch Digital exists because business owners deserve more than scattered tactics and empty promises. We’re here to be your strategic partner, bringing structure, confidence, and real results through website design, SEO, and social media advertising that supports real growth.

Origin

Why I started From Scratch Digital

Hi, I’m Lisa, Director of FSD,

I started From Scratch Digital because I kept seeing business owners get sold marketing that sounded good, but didn’t actually help their business grow. Lots of buzzwords, lots of activity, and not much to show for it.

I wanted to do it differently. Clear advice, practical support, and a focus on the fundamentals that drive enquiries.

That’s why our work sits across website design, SEO, and social media advertising. When those pieces work together, your marketing becomes an ecosystem not a set of random tactics.

If you’re ready for a plan that makes sense and someone who’ll actually implement it with you, you’re in the right place.

Beyond the pixels and algorithms, I find peace in the outdoors. Adding even more warmth and joy to my life are my husband and our furbaby Nacho, who share my passion for long walks and exploring the outdoors. They’re a constant reminder of the simple pleasures that make life rich and fulfilling.

We’re not a big agency.

Big agencies are built for scale and complexity. With From Scratch Digital you get senior level strategy, practical support, and marketing that actually gets implemented.

	Other Agencies	From Scratch Digital
Who you’re working with day to day	You’re usually sold to by a senior person, then managed by an account manager The work is often done by a rotating team (and can change over time)	You work directly with the person doing the strategy and the work (me) Less hand balling, less repeating yourself
Speed & flexibility	More process, more approvals, more “queue time” Changes can take longer because multiple people need to touch it	Faster turnarounds and easier pivots If something isn’t working, we can adjust quickly without red tape
How “custom” the work feels	Often runs proven frameworks (which can be great) But smaller clients can get templated deliverables or junior execution	More tailored to the actual business, the local market, and what you can realistically maintain Practical plans that fit small business capacity, not theory
Local & small business context	Strong at scale, national campaigns, complex multi channel programs Can be less tuned to regional Australia and local buying behaviour	Built for local service businesses and regional markets Strong focus on what actually drives enquiries, calls, bookings, and walk ins
Cost structure and what you're paying for	Higher retainers because you're funding a team, overheads, layers, reporting, meetings Great if you need that scale and governance	Lean pricing because it's a lean operation More of your budget goes into actual work and outcomes, not internal overhead
Communication style	Can be polished, formal, lots of reporting Sometimes more “marketing speak”	Direct, honest, plain English Education included so you understand what’s happening and why

Our team

Deb

Communications & Design Specialist

Website Specialist

Values

How we work

Simple, structured, and focused on what drives enquiries.

Clarity

We make the complex simple

No jargon. Just clear priorities and a plan you can follow.

Integrity

We tell you what actually works

Honest advice based on your goals, your market, and what’s realistic.

Long-term

We build for growth

Website design, SEO and social media advertising that work together as a system.

No fluff

We focus on what moves the needle

The right actions in the right order, with measurable progress.

Fit

Who we work best with

If this sounds like you, we’ll probably be a great fit.

Best fit

Service-based businesses with one to ten staff

You want more enquiries, a website that converts, and marketing that’s consistent not chaotic.

Not the fit

Those seeking overnight results or quick fixes

We’re not the right fit if you want shortcuts. We focus on sustainable growth through strong foundations and smart execution.

What makes us different from large agencies

We’re not trying to be everything to everyone. We’re built for service based businesses who want a clear plan and consistent follow through.

With big agencies, you can end up paying for layers of process, long timelines, and work that looks impressive but doesn’t always move the needle.

With From Scratch Digital, you get senior level thinking, direct communication, and marketing that’s actually implemented, not just recommended.

We focus on the fundamentals that drive growth: website design that converts, SEO that helps locals find you, and social media advertising when you want leads faster.

If you want honest advice and practical action, we’ll be a good fit.

Method

Strategy comes before everything else

Before we touch a website, SEO, or social media advertising, we get clear on what you’re selling, who you’re selling it to, and what action you want people to take.

That strategy becomes the filter for every decision, so your marketing stays focused and your budget goes where it matters.

It’s how we avoid scattered tactics and build steady, measurable growth instead.

Real results in Hervey Bay

See what our clients say

We would truly be lost without the help of Lisa and the team at From Scratch Digital. They were an absolute lifesaver during our website build. The team went above and beyond to get everything set up, tackling every challenge with confidence and resolving issues quickly and efficiently. We couldn’t be happier with the support and results. Thank you! We will be using your services again!

Steph – Beyond Bathrooms

Reach out

Get in touch

Ready to know where your next sale is coming from?

Email

hello@fromscratchdigital.com.au

Phone

0422-805-097

Office (Appointment only)

132a Freshwater St, Pialba QLD 4655