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Not-For-Profit
January 23, 2025
5 Easy Steps To Grow Your Online Presence
Written By Lisa
In today's digital age, the online presence of a business is no longer optional; it's essential. This was a lesson learned by Active Industries, a company specializing in niche industrial bandsaw products. Faced with the challenge of economic uncertainty due to a limited customer base, they turned to us for a solution.
Growing Your Online Presence on a Budget
Having a strong online presence is crucial for small businesses and entrepreneurs, but it doesn’t have to break the bank. With the right strategies, you can effectively utilise digital marketing to reach a wider audience without a hefty price tag. As a fellow small business owner, I know first hand the challenges of maintaining a budget while trying to grow your online presence.
That’s why I’m excited to share five easy digital marketing tips that can help you expand your reach, improve your website traffic, and engage with your audience through social media marketing and content creation. Whether you’re just getting started or looking to enhance your current efforts, these affordable marketing strategies are designed to support you every step of the way. Message us today to see how we can help you boost your digital footprint!
Digital Marketing Tips for Beginners
If you’re just beginning your journey into digital marketing, start with these simple tips to effectively grow your online presence without overspending.
1. Research your target audience
Blindly posting on social media or writing blog posts will end up being busy work if your target audience is not seeing it. Find out who they are, where they hang out (Facebook, Instagram, LinkedIn, etc) and what they are interested in. This will allow you to tailor your messaging to engage easily and frequently with them. You might even identify that you have multiple audiences and are all on different platforms – use this information to tailor your platforms messaging to each audience.
2. Optimise your social media profiles
Platforms like Facebook, Instagram, and LinkedIn are free to use and can significantly help engage with your audience. Focus on creating valuable content that resonates with your target audience. This can be in the form of helpful tips (related to your industry), blog posts, sales, videos, and personal touches. Sharing your posts to your local community groups increases visibility and gains new followers.
3. Consider leveraging SEO basics to increase website traffic
Claiming your Google My Business account can enhance your local search visibility along with allowing reviews to be added – this is a great signal to Google & boosts your rankings with little input from you other than asking people for reviews. Ensuring your website is following best practices when it comes to SEO is crucial for rankings. Check out our 30-Day SEO Challenge.
4. Build your website content and repurpose as social media posts
Engaging in content marketing by regularly updating your website with fresh, relevant content improves your SEO and allows your audience to recognise your knowledge with your industry, building trust. Email marketing is another affordable strategy. Build a subscriber list and send regular newsletters with updates of your new content and business to keep your audience informed and engaged.
5. Analyse your efforts with free tools like Google Analytics
This allows you to understand what’s working and where you can improve. Take advantage of Google’s in depth training platform that offers free courses to understand different aspects of the Google suite and how it can help you grow.
By following these digital marketing tips, beginners can make steady progress in expanding their reach.
Grow Your Online Presence Efficiently
To efficiently grow your online presence, focus on strategies that deliver maximum impact with minimal costs. These tips will give you a great foundation to help build your online presence sustainably. Digital growth is a labour of love, you need to nurture the relationships of your audience and also search engines! Carve out time in your schedule to focus on your digital marketing plan and apply it. Focus on one or two social media platforms and your website to begin with and grow from there.
Remember quality over quantity – you don’t need to post every day, you just need to make sure your content is resonating with your audience.
Want to discuss how From Scratch can help you grow your online presence? Contact us today for an obligation free chat.
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