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Not-For-Profit
January 23, 2025
Website Development: Niche Products into Online Success
Written By Lisa
In today's digital age, the online presence of a business is no longer optional; it's essential. This was a lesson learned by Active Industries, a company specializing in niche industrial bandsaw products. Faced with the challenge of economic uncertainty due to a limited customer base, they turned to us for a solution.
The Challenge: A Limited Customer Base
Active Industries was in a delicate position. Without a website, their sales were confined to their existing customer base, which was both limited and niche. This lack of online presence raised concerns regarding their future in an economy troubled with ups and downs. They needed a way to reach a broader audience and create sustainable online growth.
Our Approach: Building A Digital Presence
At From Scratch Digital, we believe in making digital marketing feel less like scaling a mountain and more like a pleasant stroll on the beach. Our strategy for Active Industries was threefold:
Creating an Easy-to-Navigate Website:
We designed a user-friendly website tailored to Active Industries’ unique offerings. This website acted as a living tool for their business, driving new leads and retaining existing customers.
The website development involved a series of steps, from initial planning and design to launch and ongoing maintenance, ensuring it remained a valuable asset for the company.
Implementing Aggressive SEO Strategies:
Our team focused on the core pillars of SEO—technical, on-page, off-page, and content—to enhance the website’s visibility.
Utilising key platforms like YoastSEO and Semrush, our team identified a combination of keywords to speed up the ranking process.
By optimizing for search engines, we were able to drive organic traffic to Active Industries’ site, helping them tap into both their target and secondary audiences.
Enhanced Brand Identity:
We worked with Active Industries to refine their brand identity, ensuring it resonated throughout their digital presence. This included bespoke graphics and a cohesive brand story that engaged potential customers.
The Results: A Transformation in Three Months
The outcome of our collaboration with Active Industries was nothing short of transformative:
67% Increase in Traffic: Within just three months, Active Industries saw a 67% increase in month-to-month traffic through organic search.
200% Increase in Sales: The enhanced digital presence led to a 200% increase in sales, underscoring the power of a well-executed digital strategy.
First Retail Sale: The company celebrated a milestone by completing its first retail sale, expanding its reach beyond the traditional niche market.
Conclusion: A New Age of Growth
Active Industries’ journey from a limited customer base to online success is a testament to the power of a strategic digital transformation. By leveraging our expertise in website development and SEO, they have not only stabilized their financial future but also opened up new avenues for growth.
At From Scratch Digital, we are committed to helping businesses like Active Industries realize their full potential in the digital world. If you’re ready to elevate your business, let’s chat about how we can help you reach new heights.
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